Deep dives into FMCG trends, product analysis, and market intelligence
The Indian FMCG sector is undergoing a dynamic transformation with regulatory changes, rising nutrition consciousness, and accelerated product launches. Explore the three key forces shaping the market and strategic implications for FMCG companies.
Packaging has always been the silent salesman of the FMCG world — the first thing consumers touch and the last thing they discard. But in 2025, packaging is no longer just about shelf appeal or protection; it's about purpose, responsibility, and circularity.
The global FMCG industry — once defined by speed, scale, and shelf presence — is entering a new strategic era. What used to be a business of mass production and distribution has evolved into a complex ecosystem driven by digital consumers, regulatory accountability, sustainability goals, and personalized products.
The global baby food industry is entering a transformative decade. Scientific nutrition, transparent supply chains, and evolving consumer expectations are reshaping how baby food is produced, marketed, and consumed. CortixIQ explores the USD 185 billion market opportunity and the science-driven innovations defining the future of child nutrition.
FMCG marketing is entering an age where data speaks louder than branding. This article explores how data-driven research and transparent product intelligence are transforming how brands innovate, market, and build trust.
Everyday products carry stories in their labels — stories of nutrition, additives, and marketing. This blog breaks down how to truly read FMCG product labels, understand ingredients, and see how CORTIXIQ translates that data into insight.