Data-based insights for smarter FMCG choices
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Launch CalculatorAn interactive data visualization showing FMCG products positioned based on nutrition and ingredient clarity, with bubble sizes representing customer review volume.
Higher = simpler, more transparent ingredients
Higher = more nutrient-dense per 100g
Based on customer review volume from public e-commerce listings
Up = More Nutrition | Right = Cleaner Ingredients | Bubble Size = Review Volume
CORTIXIQ Global Intelligence is an Indian research company that analyzes FMCG products to help consumers understand which products are better balanced in terms of nutrition and ingredients.
Our flagship tool, The CORTIXIQ Product Intelligence Map™, visualizes products using only publicly available label data — positioning them based on ingredient clarity and nutrition density, with bubble sizes reflecting customer review volume.
We believe in Transparency • Data • Impact — providing neutral, fact-based insights that empower smarter product choices without bias or hidden agendas.
All insights derived exclusively from publicly available product label information and customer reviews.
Clear, understandable metrics for nutrition density and ingredient clarity based on factual data.
Unbiased product positioning helping consumers make informed choices based on facts.
Empowering better decisions through accessible, research-driven product intelligence.
A data visualization showing FMCG products positioned by nutrition and ingredient clarity
The CORTIXIQ Product Intelligence Map™ positions products across two factual dimensions: Ingredient Clarity (X-axis) and Nutrition Density (Y-axis).
Products are plotted using publicly available nutrition facts and ingredient lists. Bubble size represents customer review volume from e-commerce platforms.
The result is a quadrant visualization that categorizes products as Smart Choice, Power Packed, Natural Pick, or Everyday Mix.
Evaluates simplicity and transparency of ingredient lists using whole foods, additives, and fortification data
Measures nutrient richness per 100g considering protein, sugar, fiber, and micronutrients
Bubble size reflects customer engagement from public e-commerce review counts
All metrics derived from publicly available product labels and customer feedback
Research articles on nutrition, ingredients, and FMCG product transparency
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The global FMCG industry — once defined by speed, scale, and shelf presence — is entering a new strategic era. What used to be a business of mass production and distribution has evolved into a complex ecosystem driven by digital consumers, regulatory accountability, sustainability goals, and personalized products.
Ready to explore the future of product intelligence? Let's start a conversation.
Whether you're interested in our research, seeking partnerships, or have questions about the CORTIXIQ Matrix, we'd love to hear from you.
Location
Headquartered in Bengaluru